Eko Hub

Ecommerce Application (Mobile & Web)

Traditional marketplace made digital

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The Product:

UX / UI Designer

I led a 3-man design team to build a mobile and web marketplace with a unique experience

Design a mobile and web e-commerce experience that solve the problem of accessibility for buyers and sellers in the marketplace.

Background Research:

Methodological approach was taken to this non-linear design process.

Globally:

As of 2020, there are roughly 7.8 billion people in the world. And just over a quarter (26.28 per cent) of them are online shoppers. As you can see, there's been a considerable increase in the number of digital shoppers over the years, where it's climbed from 1.32 billion in 2014 to 2.05 billion in 2020.

In Nigeria:

In 2020, the number of online buyers in Nigeria was about 76.7 million. Nigeria's total population amounts to 206 million and the internet penetration is at about 46 per cent.

The Problem:

From the research carried our, I discovered a problem

As a Nigerian, it's easy to see the challenges faced by buyers and sellers, and with a lot of research and findings obtained from individuals, a couple of questions came to mind.

Solving the problem:

Now I began to immerse myself into the ways to solve the problem. One major way is using divergent method of thinking.

"How can people buy and sell commodities in the easiest way possible?"

"How can buyers meet sellers without even having to leave their homes or residence?".

Research and insights:

We went ahead to conduct user interviews to validate our problem solving idea

As a Nigerian, I figured the reason why most people aren't able to push their product is due to the expense and cost it will take to move it into the market. Nigeria has a very rough physical marketplace that discourages people from opening shops, as the cost of owning a shop might be unbearable.