My Role
Product Designer: Crafting intuitive and visually appealing user experiences.
Web Developer: Translating designs into a fully functional and responsive website, I teamed up with a team of expert developers.
Qore faced the challenge of establishing a distinct identity separate from Appzone while maintaining brand recognition within the market. The existing brand identity and website design did not align with Qore's vision, values, and unique value proposition. Additionally, the outdated website failed to effectively communicate Qore's innovative solutions and hindered its ability to attract new customers.
My approach involved a comprehensive rebranding strategy, website design, and development process that aimed to elevate Qore's digital presence.
I focused on aligning the brand identity with Qore's core values of innovation, reliability, and empowerment while ensuring seamless user experiences on the website.
Brand Identity Transformation:
We conducted in-depth research into Qore's target market, industry trends, and customer preferences. Leveraging this knowledge, we developed a distinctive brand identity that showcased Qore's African roots, technological expertise, and commitment to driving financial digitization in the continent. The new brand identity encompassed a modern logo, vibrant color palette, and visually appealing design elements that captured Qore's essence.
Website Design and Development:
Utilizing the insights gained from industry statistics and user research, we embarked on a user-centric design process to create an engaging website. The design focused on intuitive navigation, streamlined content architecture, and responsive layouts to ensure seamless user experiences across devices. We incorporated industry-leading web design trends, captivating visuals, and clear messaging to communicate Qore's unique value proposition effectively.
The project began with in-depth discussions with Qore's team to understand their goals, target audience, and brand identity. We collaborated closely to define the website's objectives, desired functionalities, and overall aesthetic.
We conducted extensive market research, gathering industry statistics, competitor analysis, and user interviews. The insights gleaned from this research shaped our strategy and guided the design and development process.
Competitive Analysis:
We conducted a comprehensive analysis of Qore's competitors, examining their website structure, content, and design elements. This analysis helped us identify areas where Qore could differentiate itself and gain a competitive edge.
Insight Summary from Research:
Based on our research findings, we discovered that customers valued simplicity, security, and scalability in core banking software. They also desired clear communication of product features and benefits. These insights guided our design choices throughout the process.
Brand Identity Transformation
We developed a new brand identity that reflected Qore's African heritage, technological prowess, and commitment to financial digitization. The new logo, color palette, and design elements showcased Qore's unique identity and value proposition.
Website Design and Development
With a user-centric approach, we crafted a visually stunning website that delivered a seamless user experience. The intuitive navigation, streamlined content structure, and responsive design ensured easy access to information about Qore's products and services.
The rebranding and website redesign project yielded remarkable results for Qore. The distinctive brand identity resonated with the target market, increasing brand recognition and customer engagement. The revamped website became a powerful marketing tool, attracting new customers, and generating leads. Qore experienced a significant boost in website traffic, with an impressive conversion rate that surpassed industry standards.
Through a meticulous rebranding strategy and a user-centric website design and development process, Qore successfully established its distinctive identity and enhanced its digital presence. The transformed brand identity and engaging website positioned Qore as a leader in the financial technology industry, enabling the company to drive financial digitization in Africa and achieve substantial business growth.
Ayodeji Osindele - Project Lead, Lead UI/UX, Web Dev
Damilola Oyediran - Lead Developer
Ayomide Olagunju - UI/UX Designer
Emmanuel Thomas - Brand Designer
Babajide Osindele - UX Content Writer
Promise Osigwe - Content support
Olusola Olaniyi - Asst. Project manager
