Globally:
As of 2020, there are roughly 7.8 billion people in the world. And just over a quarter (26.28 per cent) of them are online shoppers. As you can see, there's been a considerable increase in the number of digital shoppers over the years, where it's climbed from 1.32 billion in 2014 to 2.05 billion in 2020.
In Nigeria:
In 2020, the number of online buyers in Nigeria was about 76.7 million. Nigeria's total population amounts to 206 million and the internet penetration is at about 46 per cent.
As a Nigerian, it's easy to see the challenges faced by buyers and sellers, and with a lot of research and findings obtained from individuals, a couple of questions came to mind.
"How can people buy and sell commodities in the easiest way possible?"
"How can buyers meet sellers without even having to leave their homes or residence?".
As a Nigerian, I figured the reason why most people aren't able to push their product is due to the expense and cost it will take to move it into the market. Nigeria has a very rough physical marketplace that discourages people from opening shops, as the cost of owning a shop might be unbearable.
👋🏾 Meet
Deji Ajayi
“I want to be able to sell and communicate with my buyers, having to understand them properly will go a long way in helping my sales.”
Age: 30
Occupation: Online Trader
Location: Lagos, Nigeria
Shopping Pattern: Daily Shopper
Frustrations
Difficulties opening stores.
Products not getting enough audience.
Goals
Fast deliveries on my products.
Real-time communication with potential buyers.
👋🏾 Meet
Deji Ajayi
“I want to be able to sell and communicate with my buyers, having to understand them properly will go a long way in helping my sales.”
Age: 30
Occupation: Online Trader
Location: Lagos, Nigeria
Shopping Pattern: Daily Shopper
Frustrations
Difficulties opening stores.
Products not getting enough audience.
Goals
Fast deliveries on my products.
Real-time communication with potential buyers.
Web
Mobile
