Alerzopay

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Neo Bank- Case Study Available ๐Ÿ“–

Alerzopay

-

Neo Bank- Case Study Available ๐Ÿ“–

Alerzopay

-

Neo Bank- Case Study Available ๐Ÿ“–

Alerzopay

-

Neo Bank- Case Study Available ๐Ÿ“–

Money should never stop your shine

Money should never stop your shine

Money should never stop your shine

Money should never stop your shine

The Product:

Lead Product Designer

I conducted interviews, paper and digital wireframing, low and high-fidelity prototyping, usability studies, accounting for accessibility and iterating on designs.

I conducted interviews, paper and digital wireframing, low and high-fidelity prototyping, usability studies, accounting for accessibility and iterating on designs.

Alerzopay is a payment platform designed to make your daily and periodic spending and expenses an optimum and seamless experience in serving its users. Alerzopay serves as an intermediary between you and your finances

Background Research:

Methodological approach was taken to this non-linear design process.

Methodological approach was taken to this non-linear design process.

Research into the problem space

Banking in Nigeria:


Any countryโ€™s ability to prosper economically depends on having a stable financial system and a strong banking system. The significant challenges affecting Nigeriaโ€™s banking industry have made it impossible for the country to have a stable financial system. 


According to a report from Renaissance Capital, Nigerian banks are still on the radar to face some difficulties in years to come, which include increased effective tax rates, historically low-interest rates, and competition from fintech. 


Some of the problems that might be faced include:

  • Competition from fintech, shaking Nigeriaโ€™s banking industry

  • Political risks are another challenge in Nigeriaโ€™s banking industry

  • The Treasury Single Accountโ€™s (TSA) implementation

  • Poor capitalization

Research into the solution space


A perfect solution we found to help tackle this problem is called Financial Inclusion. Financial inclusion means that individuals and businesses have access to useful and affordable financial products and services that meet their needs โ€“ transactions, payments, savings, credit and insurance โ€“ delivered in a responsible and sustainable way.


  • Financial inclusion has been identified as an enabler for 7 of the 17 Sustainable Development Goals.  

  • The G20 committed to advancing financial inclusion worldwide and reaffirmed its commitment to implement the G20 High-Level Principles for Digital Financial Inclusion. 

  • The World Bank Group considers financial inclusion a key enabler to reduce extreme poverty and boost shared prosperity.


Being able to have access to a transaction account is a first step toward broader financial inclusion since a transaction account allows people to store money, and send and receive payments. A transaction account serves as a gateway to other financial services, which is why ensuring that people worldwide can have access to a transaction account continues to be an area of focus for the World Bank Group (WBG).


The Problem:

From the research carried our, I discovered a problem

From the research carried our, I discovered a problem

As a Nigerian, it's easy to see the challenges faced in the banking sector, and with a lot of research and findings obtained from individuals, a couple of questions came to mind.

"How can we make critical financial solutions that can aid users to make better financial decisions?"

Solving the problem:

Now I began to immerse myself into the ways to solve the problem. One major way is using divergent method of thinking.

Now I began to immerse myself into the ways to solve the problem. One major way is using divergent method of thinking.

To tackle this discomfort and hardship, I realised that people want to be able to go through their daily financial activities with ease and with no hassle. 


Following these insights, it is therefore important to design robust a solution that can help users perform day-to-day transactions in a closed ecosystem of buyers and sellers, with seamless interaction.

Research and insights:

We went ahead to conduct user interviews to validate our problem solving idea

We went ahead to conduct user interviews to validate our problem solving idea

User interviews:

The goal of design research was to inform the design process from the perspective of the end user. As an average Nigerian, I could empathise with the problem stated above but I need to ensure design decisions are from the user's view of the design solution.


Firstly, we needed to know

"Who will be using our products?",

"Who is our Target audience?".

These are the first questions to ask ourselves. From research data in Nigeria, the highest age band of internet users are between the ages of 18-60 (Gen Z, Millennials, Gen X). These age brackets are known to be quite familiar with the internet. They are in the category of college students and workers and in some brackets, โ€œretireesโ€. There might be people older than this class of users, but most of the users will sit at this range. We will be making our emphasis on young graduates, workers and older users as they are most likely to be the prominent users of this product.

Took my time to draft iterations of each screen of the app on paper to ensure that the elements that made it to the final digital wireframes would be well-detailed to address user pain points.

UX flows and IA:

After carefully conducting my research and gathering insights, it was time to put all my findings into paper and start ideating solutions

Wireframes and sketches:

This prepared a strong foundation for high fidelity designs.

This prepared a strong foundation for high fidelity designs.

Took my time to draft iterations of each screen of the app on paper to ensure that the elements that made it to the final digital wireframes would be well-detailed to address user pain points.

Final design:

After so much work on research, insights and creating wireframes, it was time for the visual design. Designing this we kept our users in mind and made sure we made use of trendy and up-to-date design methods.


We made sure to do our designs in stages to help us carefully and critically work in order of plan.


Design System:

To design for scale and have a unified experience across the product, I created and standardized a component-based design system used across our entire product verticals. It also ensured product consistency and set up design and development time


The Results


Ayodeji Osindele

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Cooked & Chopped by Ayodeji Osindele ยฉ2023

๐Ÿ’™MAKING IMPACT WITH DESIGN

Ayodeji

Ayodeji Osindele

๐Ÿ’ผ Portfolio

๐Ÿ‘‘ About

๐Ÿ’Œ Contact

Cooked & Chopped by Ayodeji Osindele ยฉ2023

๐Ÿ’™MAKING IMPACT WITH DESIGN

Ayodeji

Ayodeji Osindele

๐Ÿ’ผ Portfolio

๐Ÿ‘‘ About

๐Ÿ’Œ Contact

Cooked & Chopped by Ayodeji Osindele ยฉ2023

๐Ÿ’™MAKING IMPACT WITH DESIGN

Ayodeji

Cooked & Chopped by

Ayodeji Osindele ยฉ2023

๐Ÿ’™MAKING IMPACT WITH DESIGN

Ayodeji