DealStack
Turning a manual fund close into investment-grade software.
- 95%
- less admin effort on fund close cycles
- 6 of 10
- of the world’s top private-capital firms use or pilot the modules I design
Ayodeji Osindele: Turn complexity
into calm.
I’m , a Senior Product Designer and Design Engineer.
Ten years across fintech, healthtech, commerce and logistics, from user research to production code.
Each icon in the dock opens a case study.
The future of design is calm.
A short film on why I design, in my own words.
Selected work.
Software for private capital, informal retail and banking, plus a free map of the world at true size. Each project starts with the people who use it.
DealStack System
A design system built to survive real data.
- 62→85
- system health score
- ~90%
- of the system built in code
Alerzo
Payments, credit and retail for 100,000+ informal merchants.
- 22
- shop-alongs in Lagos and Ibadan markets
- ~50%
- faster new-screen builds
EqualGlobe
A free map that shows the world at its true size.
- 11.8×
- how much Mercator inflates Greenland
- 24 days
- from first commit to a live product
Close to the people. Close to the code.
I trained as a graphic designer, which is where I learned to care about typography, spacing and detail. Product work taught me to research and design systems, and code taught me to ship them. Today I’m the sole designer at DealStack, designing and building private capital software. Before that I led the design team at Alerzo.
Based in the UK and endorsed under the Global Talent route as Exceptional Talent in digital technology. No visa sponsorship needed.
How I workResearch · Systems · Design engineeringSee howTen years. Many industries.
One way of working.
Private capital now; banks and payments, commerce, logistics, health, and sports and social before. B2B and consumer. Each time I start the same way: spend time with the people who use it, learn how they think, then make it calm.
Designed for
- Market traders in Lagos and Ibadan
- Retailers and shop owners
- Fund administrators and LPs
- Legal and compliance teams
- Bank customers
- People new to digital banking
- Students seeking care
- Athletes and sports fans
- People using my own products
100K+merchants on the products I led at Alerzo
191Mdaily transactions on the Qore platform I rebranded
5×engagement after the Kiira Health redesign
- DealStackSenior Product DesignerPrivate capital software for GPs and LPs. I design the core modules and the design system behind them.
- Signature Bank & Fidelity BankLead Product Designer, contractTask-driven navigation and a premium identity for two tier-1 banks.
- QoreLead Product DesignerRebrand and corporate site in five months for a platform moving 191M transactions a day.
- AlerzoHead of DesignLed four designers across three products for 100,000+ merchants.
- Kiira HealthLead Product Designer5× engagement and 65% less onboarding bounce in student health.
- The EOCFounder and Creative DirectorA design-led studio: 20+ brand and product projects.
What it’s like to work with me.
Five people I’ve worked with, across engineering, product and marketing, in their own words.
“Ayo seamlessly combines multiple design approach[es] with all-round professionalism. He simplifies processes and leads seamlessly.”
“Ayodeji is an outstanding talent with exceptional leadership skills. Working with him was a transformative experience, he not only brought out the best in everyone on the team… He is one of the rare multidisciplinary designers who seamlessly blends creativity with business strategy and insight.”
“Ayo is excellent at what he does, he takes feedback and in return, delivers results that beat one’s imaginations.”
“Ayodeji is a consummate professional who can make any marketing or design team more complete. Aside from being a highly skilled creative designer, he wears other hats and has shown great managerial potentials.”
Beyond the day job.
A few companies and products of my own, mentoring, and a visual collection. The rest is on the About page.
Ventures and side projects
Companies I’ve founded, and products I build in my own time.
Empocreat (The EOC) builds digital products, brands and experiences with clarity and purpose. I founded it in 2016 and have directed creative strategy for 20+ brand and product projects across fintech, education, consumer tech and e-commerce.
MoveMoni compares exchange rates and fees across international money-transfer providers in real time, so people can see who is cheapest for their route before they send. Users save 3–5% on average on international transfers.
Clariti is a personal finance companion that helps people track spending, budget smarter and take control of their money in one simple app. It started inside MoveMoni and now stands on its own.
A free, educational world map built on the Equal Earth projection. It folds into a globe, shows what Mercator distorts, and lets you compare countries at their real size. Made for classrooms first, after the UN General Assembly voted in September 2026 to encourage equal-area maps.
Cleap turns a product’s code, database, infrastructure and integrations into one live, zoomable map, so people who build products without reading code can still see how everything fits together.
An open benchmark for one question: given a piece of code, how good is a plain-English description of it? Labels are scored on accuracy, specificity and whether someone who can’t read code would actually understand them. It grew out of Cleap and is at the scaffold stage: a seed set of samples and the scoring pipeline, with real model runs still to come.
Mentoring
4,000+ minutes with designers in 30+ countries, on product thinking, communication and careers.
Top 1%
ADPList Super Mentor
Book a sessionVisual collection
Illustration, campaign and brand work, plus a free set of animated glass icons.
London, UK
Have something complex?
Let’s make it calm.
Open to senior product design and design engineering roles. Based in the UK, with no visa sponsorship needed.
aosindele@gmail.com
Ayọ̀dèjì A·yo·de·ji
Yoruba for “joy has become two”. Ayọ̀, the short form, simply means joy.
Field notes
Birds you have spotted in the sky. Look up now and then, and tap one when it glints.
Sound credits