Eko Hub

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Ecommerce Application (Mobile & Web)

Eko Hub

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Ecommerce Application (Mobile & Web)

Eko Hub

-

Ecommerce Application (Mobile & Web)

Eko Hub

-

Ecommerce Application (Mobile & Web)

Traditional marketplace made digital

Traditional marketplace made digital

Traditional marketplace made digital

Traditional marketplace made digital

Ayodeji Osindele Project
Ayodeji Osindele Project
Ayodeji Osindele Project
Ayodeji Osindele Project

The Product:

UX / UI Designer

I led a 3-man design team to build a mobile and web marketplace with a unique experience

I led a 3-man design team to build a mobile and web marketplace with a unique experience

Design a mobile and web e-commerce experience that solve the problem of accessibility for buyers and sellers in the marketplace.

Background Research:

Methodological approach was taken to this non-linear design process.

Methodological approach was taken to this non-linear design process.

Globally:


As of 2020, there are roughly 7.8 billion people in the world. And just over a quarter (26.28 per cent) of them are online shoppers. As you can see, there's been a considerable increase in the number of digital shoppers over the years, where it's climbed from 1.32 billion in 2014 to 2.05 billion in 2020.



Wire Frames

In Nigeria:


In 2020, the number of online buyers in Nigeria was about 76.7 million. Nigeria's total population amounts to 206 million and the internet penetration is at about 46 per cent.

The Problem:

From the research carried our, I discovered a problem

From the research carried our, I discovered a problem

As a Nigerian, it's easy to see the challenges faced by buyers and sellers, and with a lot of research and findings obtained from individuals, a couple of questions came to mind.

Solving the problem:

Now I began to immerse myself into the ways to solve the problem. One major way is using divergent method of thinking.

Now I began to immerse myself into the ways to solve the problem. One major way is using divergent method of thinking.

"How can people buy and sell commodities in the easiest way possible?"

"How can buyers meet sellers without even having to leave their homes or residence?".


Research and insights:

We went ahead to conduct user interviews to validate our problem solving idea

We went ahead to conduct user interviews to validate our problem solving idea

As a Nigerian, I figured the reason why most people aren't able to push their product is due to the expense and cost it will take to move it into the market. Nigeria has a very rough physical marketplace that discourages people from opening shops, as the cost of owning a shop might be unbearable.

Wire Frames

πŸ‘‹πŸΎ Meet

User Persona

Deji Ajayi

β€œI want to be able to sell and communicate with my buyers, having to understand them properly will go a long way in helping my sales.”

Age: 30
Occupation: Online Trader
Location: Lagos, Nigeria
Shopping Pattern: Daily Shopper

Frustrations

  • Difficulties opening stores.

  • Products not getting enough audience.

Goals

  • Fast deliveries on my products.

  • Real-time communication with potential buyers.

UX flows and IA:

After carefully conducting my research and gathering insights, it was time to put all my findings into paper and start ideating solutions

Eko Hub Mockup
Eko Hub Mockup
Eko Hub Mockup
Eko Hub Mockup
Eko Hub Mockup
Eko Hub Mockup

Wireframes and sketches:

This prepared a strong foundation for high fidelity designs.

This prepared a strong foundation for high fidelity designs.

πŸ‘‹πŸΎ Meet

User Persona

Deji Ajayi

β€œI want to be able to sell and communicate with my buyers, having to understand them properly will go a long way in helping my sales.”

Age: 30
Occupation: Online Trader
Location: Lagos, Nigeria
Shopping Pattern: Daily Shopper

Frustrations

  • Difficulties opening stores.

  • Products not getting enough audience.

Goals

  • Fast deliveries on my products.

  • Real-time communication with potential buyers.

Eko Hub Mockup
Eko Hub Mockup
Eko Hub Mockup
Eko Hub Mockup

Final design:

Web


Mobile

Ayodeji Osindele Project - Eko Hub
Ayodeji Osindele Project - Eko Hub
Ayodeji Osindele Project - Eko Hub
Ayodeji Osindele Project - Eko Hub
Wire Frames
Wire Frames
Wire Frames
Wire Frames

The Results


Cooked & Chopped by Ayodeji Osindele Β©2023

πŸ’™MAKING IMPACT WITH DESIGN

Ayodeji

Cooked & Chopped by Ayodeji Osindele Β©2023

πŸ’™MAKING IMPACT WITH DESIGN

Ayodeji

Cooked & Chopped by Ayodeji Osindele Β©2023

πŸ’™MAKING IMPACT WITH DESIGN

Ayodeji

Cooked & Chopped by

Ayodeji Osindele Β©2023

πŸ’™MAKING IMPACT WITH DESIGN

Ayodeji