The Product:
UX / UI Designer
Design a mobile and web e-commerce experience that solve the problem of accessibility for buyers and sellers in the marketplace.
Background Research:
Globally:
As of 2020, there are roughly 7.8 billion people in the world. And just over a quarter (26.28 per cent) of them are online shoppers. As you can see, there's been a considerable increase in the number of digital shoppers over the years, where it's climbed from 1.32 billion in 2014 to 2.05 billion in 2020.
In Nigeria:
In 2020, the number of online buyers in Nigeria was about 76.7 million. Nigeria's total population amounts to 206 million and the internet penetration is at about 46 per cent.
The Problem:
As a Nigerian, it's easy to see the challenges faced by buyers and sellers, and with a lot of research and findings obtained from individuals, a couple of questions came to mind.
Solving the problem:
"How can people buy and sell commodities in the easiest way possible?"
"How can buyers meet sellers without even having to leave their homes or residence?".
Research and insights:
As a Nigerian, I figured the reason why most people aren't able to push their product is due to the expense and cost it will take to move it into the market. Nigeria has a very rough physical marketplace that discourages people from opening shops, as the cost of owning a shop might be unbearable.
👋🏾 Meet
Deji Ajayi
“I want to be able to sell and communicate with my buyers, having to understand them properly will go a long way in helping my sales.”
Age: 30
Occupation: Online Trader
Location: Lagos, Nigeria
Shopping Pattern: Daily Shopper
Frustrations
Difficulties opening stores.
Products not getting enough audience.
Goals
Fast deliveries on my products.
Real-time communication with potential buyers.
UX flows and IA:
After carefully conducting my research and gathering insights, it was time to put all my findings into paper and start ideating solutions
Wireframes and sketches:
👋🏾 Meet
Deji Ajayi
“I want to be able to sell and communicate with my buyers, having to understand them properly will go a long way in helping my sales.”
Age: 30
Occupation: Online Trader
Location: Lagos, Nigeria
Shopping Pattern: Daily Shopper
Frustrations
Difficulties opening stores.
Products not getting enough audience.
Goals
Fast deliveries on my products.
Real-time communication with potential buyers.
Final design:
Web
Mobile
