Eko Hub

Ecommerce Application (Mobile & Web)

Traditional marketplace made digital

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The Product:

UX / UI Designer

I led a 3-man design team to build a mobile and web marketplace with a unique experience

Design a mobile and web e-commerce experience that solve the problem of accessibility for buyers and sellers in the marketplace.

Background Research:

Methodological approach was taken to this non-linear design process.

Globally:

As of 2020, there are roughly 7.8 billion people in the world. And just over a quarter (26.28 per cent) of them are online shoppers. As you can see, there's been a considerable increase in the number of digital shoppers over the years, where it's climbed from 1.32 billion in 2014 to 2.05 billion in 2020.

In Nigeria:

In 2020, the number of online buyers in Nigeria was about 76.7 million. Nigeria's total population amounts to 206 million and the internet penetration is at about 46 per cent.

The Problem:

From the research carried our, I discovered a problem

"How can people buy and sell commodities in the easiest way possible?"

"How can buyers meet sellers without even having to leave their homes or residence?".

Solving the problem:

Now I began to immerse myself into the ways to solve the problem. One major way is using divergent method of thinking.

As a Nigerian, it's easy to see the challenges faced by buyers and sellers, and with a lot of research and findings obtained from individuals, a couple of questions came to mind.

The Problem:

As a Nigerian, I figured the reason why most people aren't able to push their product is due to the expense and cost it will take to move it into the market. Nigeria has a very rough physical marketplace that discourages people from opening shops, as the cost of owning a shop might be unbearable.