Lead designer
I conducted interviews, paper and digital wireframing, low and high-fidelity prototyping, usability studies, accounting for accessibility and iterating on designs.
Methodological approach was taken to this non-linear design process.
I had to understand the problem statement by deep diving into the industry challenges.
I realised that these 3-anchor points; Financial inclusion, mobile app penetration, and banking are all critical components of Nigeria's financial ecosystem.
While progress has been made in increasing financial inclusion and mobile app usage, there is still a significant gap to close.
From the research carried our, I discovered a problem
Now I began to immerse myself into the ways to solve the problem. One major way is using divergent method of thinking.
Criteria for participants for the user interview were as follows:
Individuals between the ages of 18 - 50, technologically knowledgeable, married or single.
Interviewees must be domiciled in Nigeria or have lived in Nigeria for most of their life.
Must have a running business with at least 1-year of experience.
![](https://framerusercontent.com/images/bqwfAJEg50itlaaYsPr55yqRVco.png)
Meet Deji Ajayi
“I want to be able to sell and communicate with my buyers, having to understand them properly will go a long way in helping my sales.”
Age: 30
Occupation: Online Trader
Location: Lagos, Nigeria
Shopping Pattern: Daily Shopper
Frustrations:
Difficulties opening stores.
Products not getting enough audience.
Goals:
Fast deliveries on my products.
Real-time communication with potential buyers.
![](https://framerusercontent.com/images/Uo2hjepwwvs6PLUXykdgYJ4zn4.png)
Meet Sarah Olaiya
“i’m not an everyday shopper but i want to be satisfied whenever i get to want to purchase any product.”
Age: 23
Occupation: Content creator
Location: Lagos, Nigeria
Shopping Pattern: Weekly shopper
Frustrations:
Purchasing something and getting something else.
Not being able to track my product’s movement.
Goals:
Fast deliveries on my products.
Dont want a situation of “what i ordered” vs “what i got”.
This prepared a strong foundation for high fidelity designs.
![](https://framerusercontent.com/images/bRM3pFzZutLJ3p1JbFQjdbxLIKA.png?scale-down-to=512)
![](https://framerusercontent.com/images/do7qTsadcN9fKOpQHKuWJ37o1Z0.png?scale-down-to=512)
![](https://framerusercontent.com/images/hgRVQCRlfyZhifJ7lgB9q97nKc.png?scale-down-to=1024)
![](https://framerusercontent.com/images/H8UPL25UXsKvLkJpFhaMTAuE6C4.png?scale-down-to=1024)
The Results