Fidelity Bank Plc Website Redesign

Web design for a commercial bank

Building a web experience that aids lifestyle banking

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The Product:

Project Manager, Developer, UI/UX designer

I lead a team of experience/ interface designers, developers, project manager and product testers to deliver a fresh all in one website solution for the bank’s numerous products. We designed a total of over 120 unique web pages and several other auxiliary screens.

Fidelity bank has

Background Research:

Methodological approach was taken to this non-linear design process.

Fidelity Bank Plc commissioned the Emperors at EOC to provide a comprehensive and consolidated website redesign solution that would enable the bank stay spanking fresh & innovative, increase competitive advantage online, manage evolving customer expectations stemming from their recent rebrand and repositioning exercise. The website was to focus on ensuring that customers could access all they needed from the bank’s website easily, hereby reducing bounce rate and give a whole new feel to the bank’s brand.The project involved the redesign and development of all their business offerings from, Personal banking, SME banking, Corporate banking, Private banking to their corporate social responsibility efforts.

The Problem:

From the research carried our, I discovered a problem

Target Audience

THE GENERAL PUBLIC

Youthful entrepreneurs Males and female living in Nigeria who are between the ages of 16 and 65 years (predominantly youths)

ENTREPRENEURS

Small business owners in Nigeria, consisting mostly of the youth entrepreneurship market.

Solving the problem:

Now I began to immerse myself into the ways to solve the problem. One major way is using divergent method of thinking.

There was a lot of fragmentation, no unifying web experience that truly represents the banks upward growth for it’s visitors. Customers were no longer enjoying the web experience. The bank wanted to introduce freshness into it’s online experience. From user test carried out we found out 4 major limiting factors.

Slow speed: 16.2 sec Best-in-class webpages should become interactive within 5.3 seconds. Visitors always abandon slow site, reducing conversions and sales.

Mobile responsiveness: 20/30 The current website is not fully responsive. Visitors might find it difficult to locate key actions.

Security: 5/10 The website is HTTP secured, which gives visitors confidence about safety. However, JavaScript libraries are not secured. Intruders can exploit outdated JavaScript libraries.

Poor UI/UX: 5/10 The interface is currently outdated, as Fidelity Bank’s product offerings grow a lot of content and interaction becomes obsolete.